What is an Amazon brand?
Let me start by saying that I don’t really like the term Amazon Brand unless it is actually a brand owned by Amazon.
What people refer to as Amazon brands, are normally brands created to sell products exclusively on Amazon.
These brands consist mostly of Private Label Brands, Wholesale Brands, or Retail Arbitrage Brands.
Although we love selling on Amazon, and tell everyone they should sell their products in the Amazon marketplace, we also recommend using several other marketplaces, and even their own website.