Amazon is the world’s largest online retailer, and the most popular, but Walmart seems to be fast picking up steam.
At the moment Amazon’s customer base is way larger than Walmart’s, within 2021 65% of US Consumers shopping on Amazon compared to the 37% of consumers shopping on Walmart. This makes Amazon the largest online marketplace for 3rd party sellers. But with that being said Walmart’s customer base shows considerable growth every year, so you know there is no lack in shoppers.
In my opinion, it really comes down to preference of where people would rather shop from. As both Amazon and Walmart offer fast shipping through their fulfillment services. With Walmart offering the Walmart+ membership that is to compete with the Amazon Prime membership.
Selling on Amazon or Walmart? Or maybe Selling on Both.
You decide, and to help you I will give you a brief run-through of what you will need to do so.