How to Start Increasing Sales on Amazon by Implementing A/B Testing
Unfortunately, there are no 3rd party tools that perform true A/B testing on Amazon, since we can’t have duplicate listings. True A/B tests need to run simultaneously so times and dates don’t affect performance.
Example: Listing A with the exact same bullet points and images and Listing B with a different tile, both run at the same time and after a period of time we compare the conversion rate, click-through rate, etc.
With that said, every single change I do gets tested. This way I can get real results, instead of just believing someone’s guess on FB.
What is an A/B Test and Why Should You be Doing it?
A/B testing is a technique used to compare two versions of a web page in order to find out which one performs better. It is often used in marketing and conversion optimization, but it can be applied to any situation where the goal is to increase the conversion rate.
The most popular type of A/B test is the split test, which divides visitors into two groups, showing different versions of a web page. The conversion rate for each group is then analyzed and compared.
The Complete Guide to A/B Testing Your Listings
The Basics of A/B Testing
In this article, we will explore what an A/B test is and why it’s so important for your Amazon marketing strategy.
A/B testing can be a powerful tool for improving the performance of digital marketing campaigns, and of course our Amazon PPC campaigns. It allows marketers to test different versions of a listing and measure which one performs better in order to determine how to improve future pages or other aspects of their campaign.
Components of A/B Testing
There are three components to A/B testing:
The original version, the new version, and an element that will be changed between them.
Don’t Assume Anything
One cannot simply update the title or the product description and then expect to see an increase in sales. Everything has to be measured, analyzed, and researched so that you can have accurate statistical data.
Then you can use this data to improve your listing’s conversion, which will then increase organic ranking on Amazon’s search engine.
What Are The Things You Should Split Test On Your Amazon Listing
When it comes to listing, there are many things that you should split test.
For example, testing whether the price affects the conversion rate or not. You might want to compare what happens when your product is priced at $10 or $20. Or you could test what happens when you show a video of your product versus not showing a video of your product.
There are many other things that you can split test on your listings too, so it’s important to be creative and think about what might work for your specific business.
Here are the most common things to split test on Amazon:
- Title – The first thing a visitor will see before opening your listing.
- Main Image – This is the image that Amazon will use for the search page thumbnail.
- The bullet points – There are 5 bullet points, but you must test each one individually.
- The description – Even when you have A+ content, your description serves a big purpose.
- Enhanced Brand Content – AKA A+ content, according to Amazon this will boost your conversions almost 2 times.
- Price – One of the easiest and top things to split test, you can run tests every couple of weeks.
