How To Sell Your Products on Walmart Marketplace
There is no denying that in 2021 Amazon is still the leading name in the world of eCommerce. However, that does not mean that many brands out there are sticking to just one channel to sell their products through. Many are looking to alternative options like Walmart.com to benefit from the increase in visibility and sales.
There are now over 100,000 third party sellers on Walmart Seller Central and that number is set to continue to rise beyond 2022.
The evidence of that is the fact that more than 31,000 of the sellers currently operating on the platform, only joined during 2021. As Walmart has recently opened up the marketplace to allow international sellers to use it too, there are only signs of its popularity ballooning rather than shrinking.
Are you intrigued by all the hype surrounding Walmart Seller center, and feel you have what it takes to become the kind of third party seller Walmart welcomes with open arms, but are not sure where to begin?
Even if you still need convincing that Walmart Seller Central is for you, we’ve got you covered as we dissect and provide more information and insight into using Walmart’s marketplace.
Why Bother Selling on Walmart in the First Place?
This is a valid question that many people have, especially if they are already busy making sales on other platforms like Amazon.
However, rather than seeing it as a nuisance or another complicated stream to keep track of, you should look at the positives and take note that Walmart is one of the digital sector’s fastest-growing marketplaces and with each update, is becoming easier for brands and sellers to use and take advantage of the huge customer base the supermarket and retail giant attracts.
How Do You Start Selling On Walmart Marketplace?
If you want to take advantage of many of the advantages we have discussed and so much more as a third-party seller, you need to complete the rigorous but fair, five-step application process that includes:
- Request Launch
How Do You Qualify for Walmart Marketplace Selling?
For Walmart to consistently meet its high standards even when allowing third-party sellers to use its marketplace, there are several important standard qualifications you need.
These qualifications cover three specific areas:
- Experience in eCommerce.
- Having a compelling product catalog that will enhance rather than hamper Walmart’s existing offerings.
- History that shows one of your primary focuses is of offering the best customer experience possible.
You also need the following:
- US Business Tax Identification.
- Form W8 or W9 and EIN Verification Letter that you received from the Department of Treasury. This also acts as verification of your US address or physical location where your business operates.
- A detailed history highlighting your success in selling through eCommerce and marketplaces.
- Catalog of competitive-priced products with corresponding GTIN and UPC GS1 numbers that will enhance the existing inventory available on Walmart.com.
- Your plan for integration, that is how you intend on uploading your catalog of products.
- The main product categories, size of the catalog, and any other related information (such as the total number of SKUs you are looking to sell through Walmart in the beginning with verifiable UPC details and other information like whether your products are refurbished, brand new, or used, etc.)
- Sterling record of orders being fulfilled accurately and at speed, while providing first-class customer service at all times.
- Access to a Walmart-approved third-party logistics fulfillment provider or a business-to-customer warehouse based in the US that can handle shipments and returns.
Guide to Using Walmart Seller Central
If you are successful in your application to become an authorized and approved third-party seller, you next need to get to grips with Walmart Seller Central. This is a self-service and intuitively designed platform that is used to upload and manage product listings and fulfill customer orders.
Although we could go into a lot of detail regarding what’s involved, rather than bombarding you, we thought it would be better to just give you the basics to whet your appetite.
First things first, you need to log into the Walmart Seller Central using your account details after you have been approved.
The next step is to select the products you are going to sell through Walmart. Ideally, you should start by selling your most popular products, while remembering that Walmart customers are looking for competitively low prices.
Next, you need to create your product content feed. Products can be uploaded in four ways:
- Using the Walmart API.
- As single items directly from the dashboard. This is ideal if you only intend on adding one or a small number of SKUs.
- As bulk uploads using the template for Excel.
- Working with a Walmart solution provider.
Upload the Product Content
As multiple users could be adding content related to the same products, Walmart uses special algorithms to decide which parts of the content provided will be displayed on item pages.
How Walmart Marketplaces Product Listings Appear
Once you have done all the hard work and uploaded the important information about the products you are selling, it’s wise to think about how these products will be displayed on the Walmart Marketplace results pages.
Once a query has been entered, the search results page will display the listings of products available on the marketplace.
Potential customers then can refine their search results by choosing specific fields in the navigation pane to the left of the listings. The available fields they can use depend on the type of items searched for and how specific they were with their initial search terms.
Making Walmart Marketplace Listings Stand Out
Although Walmart has put a lot of effort into making it as quick and simple to list products on its marketplace using Walmart Seller Central if you really want to have success you need to use more than just the basics.
Some tips for making your listings stand out from the crowd include:
- In addition to discussing the minimal details about your listing, try and use the most relevant keywords and useful spec, without using too much filler content. Your marketplace listing should help them find your product and motivate them to buy it
- Walmart has its own listing quality scoring system, known as the Walmart Optimization Triangle, that you should use as a guide. This judges listings on the content description quality, your specific offer, and customer experience
- Regularly visit your Listing Quality Dashboard to make sure you are aware of any issues your listings may have and look for ways to improve your listings.
If you want to know more about selling on Walmart.com or how about the Walmart Seller Central, please contact
Walmart Full Service Seller Agency
If you are looking for a reliable full service Walmart Agency, contact us at email@example.com