Amazon PPC and Sponsored Ads
PPC Campaign Creation – Ads Management
PPC stands for Pay Per Click, this is a way to advertise your products by bidding on keywords so your product shows up on the 1st page even before you rank organically on that position.
It is also possible to create display Ads campaigns, and product targeted campaigns (this is when you target your competitor’s products and yours shows up when people are looking at the competitor’s)
- Pay Per Click, Display Ads, Product Targeting and Category Targeting2
- Manual Ad Campaigns3
- Managing target ACOS for profitability or for ranking4
- Broad match, Phrase match, Exact match5
- Creation and ongoing management
Pay Per Click Meanings
ACOS: Advertising Cost of Sale.
ACOS measures the performance of Amazon’s Sponsored products campaigns.
ACoS shows how much of every dollar earned with ads was spent on the ad campaign
The lower the ACOS the Higher the profit)
The formula of ACOS :
Ad Spend / Revenue * 100 = ACOS
TACOS: Total Advertising Cost of Sale.
TACOS measures advertising spend relative to the total revenue generated.
The formula of TACOS: Total ad Spend / Total Sales Revenue (including organic) *100 = TACOS
ROAS: Return on ad spend
How many times your cost of advertising gets returned. The higher the number the better your returns are
The formula of ROAS: Revenue / Ad Cost