Amazon advertising campaigns are a great way to promote your products to a wider audience. They are also very cost-effective and can be set up in a matter of minutes.
There are three types of Amazon advertising campaigns – Product Display Ads, Sponsored Brand Ads, and Sponsored Products Ads. The first one is used for promoting products on the Amazon search results page, the second one is used for promoting brands, and the third one is used for promoting products.
Product Display Ads are set up by creating a list of keywords that your product would appear for on Amazon search results. Then you enter your keywords into Amazon’s advertising platform so that they can be shown in search listings when the keywords are triggered.
Sponsored Product campaigns seem to be the most common campaigns of all, and according to sellers, it’s also the one with the best Ad revenue or better return on advertising costs.