How does rank work on Amazon?
First, let’s start with the basics of organic keyword ranking
What is Amazon Organic Product Ranking and Why is it Important?
Amazon’s Organic Rank is how well the Amazon algorithm ranks products on the website. It is a combination of conversion rate, sales velocity, customer reviews, price, and sales history. The higher your ranking, the more likely you are to be found by customers browsing the site.
The organic rank is important because it can have a significant impact on your product’s success.
For example, if you rank higher in Amazon’s search engine your product will show up more often in searches which means you’ll have a higher chance of being sold. And the more times your product gets sold, the higher your chance of staying in the top position.
Organic ranking is important for any business with products on Amazon because it can make or break how successful their products are online.
Amazon Organic Ranking Strategies
Amazon is the largest marketplace in the world. It’s also the best place for you to sell your products.
Amazon organic ranking strategies will increase your exposure on Amazon and generate more earnings
When ranking for a given keyword, it’s not guaranteed that your product will remain on the top page of Amazon for other keywords or even for that particular one.
Organic ranking strategy is more complex and time-consuming than paid tactics. It is not just about the keywords you rank for, but also how well you rank for them, and how long you can stay on the first page of Amazon with your keyword rankings.
Organic Ranking Strategy Tactics
Amazon Listing Optimization – Every seller wants to have a high ranking in search results and have their products be visible on Amazon.
It is a well-known fact that the top-ranked products will sell more, and this is why sellers are increasingly investing in Amazon listing optimization to make sure they get all the benefits of higher visibility.
Top Images – From product photography to 3D renders the most important thing is that you have images that get the attention of the buyer. The main image is the most important of all since it will be converted into the thumbnail used on the main search page.
Relevancy – Your product must be relevant to the category and to the search queries performed by the buyers. On Amazon relevancy is measured through the conversion rate of a particular search term, in relation to your product.
Pricing – We all know that price makes a difference in the number of people who buy our products. On Amazon, it has a second effect which is increasing (or decreasing) the conversion rate of that product.
Each seller has to find their own perfect price point, depending on the product, niche, function, and cost. One of the ways t measure is by Split testing
Social Proof – Measured by review count, review rating, and feedback. This may be the hardest to control since it’s the customer’s opinion. But you can surely influence that, by selling a quality product, at an affordable price and by building trust with the customer through email.
You are always allowed to ask your customers for reviews and feedback, but, what you can’t do is offer them anything in exchange for that review. That would be incentivizing the review
Different Factors That Make a New Product Rank, Using Data of Competitors.
In order to rank number one, you have to do a lot of research and analysis. The first thing that you need to do is to take a look at your competitors and opponents in the market. You should find out what factors they are using for ranking their products.
After that, you should think about what factors will make your product rank number one. You can come up with different ideas by looking at the current trends in the market, or by doing some research on what people are looking for these days.
You can also use data from previous years to see which factors have been working well in the past and then apply them again in the future.
The 5 Categories of Organic Keyword Ranking Outside of Amazon
Organic Search Engine Ranking is an index of the search engine results that are determined by the search engines themselves.
Sometimes knowing how things work on other platforms, helps determine how things work in a general way. Before Amazon developed their search Algorithm, the basic concepts already existed, and of course, they didn’t invent the wheel, they just adapted it.
Normally a ranking algorithm is made up of five categories:
The first category is “Page Rank” which measures how many other pages link to a given page.
The second category is “Domain Authority” which measures how authoritative a domain is. It assigns a score to each domain and then calculates the rank based on the score.
The third category is “Trust Flow” which measures how much trust a given website has with its visitors and determines its rank accordingly.
The fourth category is “Social Engagement” which measures how engaged people are with a given website and determines its rank accordingly.
And finally, the fifth category is “Relevance Score” which takes into account various
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