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What is ACOS on Amazon

Amazon PPC campaigns

Amazon advertising is a very popular and effective way to reach customers through advertising campaigns. The key metrics that matter with Amazon advertising are, ACOS (Advertising Cost Of Sales), return on ad spend or ROAS, cost per click or CPC, impressions, click-through rate or CTR, and of course conversions (In this case the conversion is […]

How To Build A Brand On Amazon

Launching on amazon

You may hear often people saying “build a Amazon brand” but the reality is you don’t want to build a Amazon brand, you want to simply build a brand, and sell that brand on Amazon!

The Incomplete Guide to Organic Rank On Amazon

Organic Keywords

Organic ranking strategy is more complex and time-consuming than paid tactics. It is not just about the keywords you rank for, but also how well you rank for them, and how long you can stay on the first page of Amazon with your keyword rankings.