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How to Sell on Walmart Marketplace in 2024: Tips for Successful WalMart Sellers

What is the Walmart Marketplace?

Walmart Marketplace is a website where Walmart sells products from other companies like the 3rd party sellers. It was launched in 2006 and it has grown to be one of the largest e-commerce sites in the world.

Walmart launched the WFS (Walmart Fulfilment Services) program in February 2020, just before the pandemic sparked a lockdown across the world.

Why Should You Sell On Walmart in 2024?

Who wouldn’t want their products to be seen by hundreds of millions of potential shoppers each year?

Listing on Walmart Marketplace is easy and our Seller Guarantees and pricing discounts will help you make your items stand out from the crowd.

Walmart Marketplace Target Audience

The marketplace offers a variety of products to its customers and they can choose between different brands, price points, and product categories. Walmart Marketplace has over 1 million sellers on its website and serves more than 140 million customers every year.

Walmart Marketplace’s target market is people who are looking for convenience when it comes to shopping. They want to be able to get everything they need from one place without having to go out of their way or do any extra work.

Remember that Walmart already has the trust of older generations that never shopped on Amazon or anywhere else online. So if you have an older demographic buying your products, Walmart Seller Central may be the ideal marketplace for you.

How to sell on walmart.com

Top 5 Walmart Marketplace Marketing Tips for Businesses and Startups

Walmart has a variety of marketing tips for sellers, which will help them promote their business. They are:

1– You can get more views by using the right keywords and tagging your products correctly. This will help you rank higher on the site.

2– You should also use common keywords in your product descriptions and title tags to attract more shoppers from search engines.

3– Use relevant images in your product descriptions to increase the chances of shoppers clicking through to your product page.

4– You can also use Walmart’s store ads to promote your products and get more views on them.

5– You should also create a personalized landing page for each of your products so that you can capture leads.

How To Create A Seller Account On Walmart.com?

This is what you need to apply to sell at Walmart :

  • Must have a US Business Tax ID

  • W9 or W8 and EIN Verification Letter from the Department of Treasury that verifies your US business address or place of physical operations

  • Address or place of physical operations

  • US Business address

  • Planned integration method for your product catalog

  • Primary product categories, catalog size, and related information (e.g. total SKUs you will be selling on Walmart.com initially with verified UPC information and used vs. refurbished, etc.)

Providing as much information about your business upfront will save you time later. If you do have back-and-forth correspondence with Walmart Marketplace to fill any gaps in your application, it’s a good idea to act fast to avoid any delays in the review process.

WFS Eligibility Requirements

Only vendors with an existing retail relationship with Walmart can use Walmart Fulfillment Services. It is offered among Marketplace sellers, but those currently with the Marketplace longest and/or with the most sales can avail of this service.

To use WFS, you will need the application (available from Seller Center). It checks one of the following:

  • You are already a Marketplace seller in good standing

  • You have a Marketplace ID

Once you have your account verified and approved, you will need to register each item that you intend to sell with Walmart’s fulfillment center and formally apply for whitelisted status.


How To Use Walmart Fulfillment Services (WFS)

Walmart is offering a new fulfillment service to its sellers that will rival Fulfillment by Amazon. This might be just the right service you were looking for when crafting your next business plan. Walmart launched WFS in February of 2020.

If you are a current seller, log into your Walmart Seller Center account to learn about the WFS eligibility. If you want to sell on Walmart using Fulfillment by Walmart services, fill out the interest form.

Walmart is now looking for reliable partners to join their WFS!

Top Benefits Of Using Walmart Fulfilment Services

  • Lower Fulfillment Costs – With Walmart’s significant supply chain, you can offload logistics costs when running a sale in exchange for a monthly fee. These savings can be reinvested into increased purchasing power or passed onto customers, which is the key factor behind GMV growth.
  • Sales Growth – As WFS is becoming more popular, our sellers are winning the Buy Box more often. Fulfillment speeds will never get faster than they would be with a WFS solution.
  • Two-Day Delivery For National Orders – One of the main selling points of WFS is that they offer a convenient, fast shipping solution across the US. With Walmart’s expansive supply chain & reach, you can get 100% two-day deliveries on deliveries across the country.
    WFS items get 2-day ship tags, making it seem quicker and more reliable than other vendors. Their orders are fulfilled by Walmart, which builds customer confidence during check-out and boosts the products’ organic rankings. 
  • Not Depending Only  On Amazon FBA – History has shown that relying too much on Amazon FBA can be risky for your business! WFS provides a great alternative to the FBA service, which would improve your multichannel sales. It doesn’t matter what happens to Amazon, you’ll still have a safe business

* If you would like to add or correct anything on this post please contact our Walmart department at  walmart@prolificzone.com